HEARTLAND INFOCENTRAL BROCHURE

A communication piece was needed to get the word out to our El Pollo Loco franchisees about Heartland's newest product, Heartland Analytics. A free analytics product showcasing new vs. repeat customers and transaction tracking, (with available add-ons such as email campaign and social media hub), the brochure was meant to highlight all of the hidden data already available at their fingertips. A four section piece with a fold out flow breaks away from the traditional format. This was customized and created to stand out among the simple 8.5x11 leaflets that clutter the convention. (Note: Panel orientation works with how the user would most likely unfold. Images are not upside down)